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A black business card with the RDDT logo is inserted in a slot of the right folder pocket. https://images.squarespace-cdn.com/content/v1/63af03ffbc6cb02b171af47f/b19fe289-0a1b-4491-beb4-b357ba1b04fb/RDDT+Folder+Outside.png Work - RDDT Sales Packet The Rare Disease Data Trust (RDDT) pocket folder front cover features a yellow gradient, a matrix of red interconnecting dots, and the RDDT logo in the center. https://images.squarespace-cdn.com/content/v1/63af03ffbc6cb02b171af47f/e700d61f-5710-416f-bea8-8cf1b6a372a0/RDDT+Business+Card.png Work - RDDT Sales Packet The black Rare Disease Data Trust (RDDT) business card features subtle spot gloss illustrating a matrix of interconnecting dots, and the RDDT logo printed in red, yellow, orange, and white. https://www.mindycook.com/work/kickstarter monthly 0.5 2022-12-30 https://www.mindycook.com/work/holidaycatalog monthly 0.5 2022-12-30 https://images.squarespace-cdn.com/content/v1/63af03ffbc6cb02b171af47f/5108de66-f012-48f2-987f-c9bc76d334c6/Gradient+Line.png https://images.squarespace-cdn.com/content/v1/63af03ffbc6cb02b171af47f/5108de66-f012-48f2-987f-c9bc76d334c6/Gradient+Line.png https://images.squarespace-cdn.com/content/v1/63af03ffbc6cb02b171af47f/681ba53f-4e43-438b-a3bf-e82c4fa9a5be/Christmas%2BCatalog%2BFront%2BCover.png Work - Holiday Catalog The cover of a Full Focus Planner direct mail holiday catalog sits on a gray background. The planner and accompanying journal and notebooks sit on a rustic wood surface with gift wrapping supplies and greenery. The title reads "Give the gift of achievement." https://images.squarespace-cdn.com/content/v1/63af03ffbc6cb02b171af47f/f3a2a859-242d-4568-93fc-90f434b6a312/Christmas%2BCatalog%2BSpread.png Work - Holiday Catalog An inside spread from the Full Focus Planner holiday mailer shows hands wrapping a black planner in gold dotted white paper. The title reads "For the high achiever in your life." https://images.squarespace-cdn.com/content/v1/63af03ffbc6cb02b171af47f/a5fc399c-8767-465b-b602-6c811b53a3dd/Christmas%2BCatalog%2BBack%2BCover.png Work - Holiday Catalog The back cover of the Full Focus Planner catalog shows a holiday offer and the mailing panel. A journal and planner sit under a ribbon in the corner of the image. https://www.mindycook.com/work/rebrand monthly 0.5 2022-12-30 https://images.squarespace-cdn.com/content/v1/63af03ffbc6cb02b171af47f/5fbeab3d-fc7a-4cf7-ba50-087e71f3bcc2/MNA%2Blogo%2Bprogression.png https://images.squarespace-cdn.com/content/v1/63af03ffbc6cb02b171af47f/c3c2d5b0-48b0-49da-ba5c-04c28f6c4d89/MNA%2BLogos.png https://images.squarespace-cdn.com/content/v1/63af03ffbc6cb02b171af47f/1672426534753-EW7D4TMGJY6JZWKMG8RF/image-asset-1.jpeg Work - MNA Rebrand Two pages from the MNA Brand Guidelines show approved variations of the new MNA Logo in blue and the brands color palette. https://www.mindycook.com/work/newyear monthly 0.5 2022-12-30 https://images.squarespace-cdn.com/content/v1/63af03ffbc6cb02b171af47f/5108de66-f012-48f2-987f-c9bc76d334c6/Gradient+Line.png https://images.squarespace-cdn.com/content/v1/63af03ffbc6cb02b171af47f/5108de66-f012-48f2-987f-c9bc76d334c6/Gradient+Line.png https://images.squarespace-cdn.com/content/v1/63af03ffbc6cb02b171af47f/c68503da-66fa-4119-956c-f968da883fa8/New%2BYears%2BMailer%2BCover.png Work - New Year Mailer The front cover of the Full Focus direct mail piece from January 2019 is shown on a gray background. The cover reads "2019 is Your Year" and shows hands placing a closed Full Focus planner on top of an open one. Both planners are sitting on a confetti covered white surface. The piece is an oversized mini-catalog so it stands out in the mailbox. https://images.squarespace-cdn.com/content/v1/63af03ffbc6cb02b171af47f/f2dae14c-e7c9-41fc-a0f8-00334ee3c939/New%2BYears%2BMailer%2BSpread.png Work - New Year Mailer An inside spread from the Full Focus Planner new year mailer. The left side shows a closeup of the front cover of a Full Focus Planner and the right side is titled "Make Achievement a Habit in 2019." Gold and black confetti is scattered across both pages in this direct mail marketing piece. https://images.squarespace-cdn.com/content/v1/63af03ffbc6cb02b171af47f/b19730aa-3ea6-4a6c-9728-1514babbd006/New%2BYears%2BMailer%2BSpread%2B2.png Work - New Year Mailer Another inside spread from the Full Focus Planner direct mail marketing piece shows an open Full Focus Planner next to an educational article titled "The 7 benefits of keeping a daily journal." https://www.mindycook.com/work/eventvisuals monthly 0.5 2022-12-30 https://images.squarespace-cdn.com/content/v1/63af03ffbc6cb02b171af47f/f71fd59a-f4d0-4513-ac99-0f6a047b657a/BusinessAccelerator%2BLounge.png https://images.squarespace-cdn.com/content/v1/63af03ffbc6cb02b171af47f/1672423875741-V7P0QY29NZJABHI7QYPD/Lanyards.png https://images.squarespace-cdn.com/content/v1/63af03ffbc6cb02b171af47f/f0314577-7983-4d16-9f04-4b9109881a34/All%2BSignage.png https://images.squarespace-cdn.com/content/v1/63af03ffbc6cb02b171af47f/e2fe409a-eb91-4994-82c6-3250d15abbe7/Help%2BDesk.png https://www.mindycook.com/work/desolation monthly 0.5 2022-12-30 https://images.squarespace-cdn.com/content/v1/63af03ffbc6cb02b171af47f/129ad17b-5673-4f2a-b54f-cd6c6bfddf12/Consolation.jpg https://images.squarespace-cdn.com/content/v1/63af03ffbc6cb02b171af47f/1672423595760-XH502DB7QJJJRSDYK1F2/image-asset.jpeg https://www.mindycook.com/work/artdirection monthly 0.5 2022-12-30 https://images.squarespace-cdn.com/content/v1/63af03ffbc6cb02b171af47f/5108de66-f012-48f2-987f-c9bc76d334c6/Gradient+Line.png https://images.squarespace-cdn.com/content/v1/63af03ffbc6cb02b171af47f/77a24d93-6d22-4d6f-84af-8ef298935548/Fairview%2BLayout%2B1.png https://images.squarespace-cdn.com/content/v1/63af03ffbc6cb02b171af47f/5108de66-f012-48f2-987f-c9bc76d334c6/Gradient+Line.png https://images.squarespace-cdn.com/content/v1/63af03ffbc6cb02b171af47f/aff1f793-1c56-4362-b62e-824ece73f1c7/Nutrition%2BWorld%2BLayout.png https://images.squarespace-cdn.com/content/v1/63af03ffbc6cb02b171af47f/1672421923158-LA6WIDA29IO7BRIYMUT7/imac%2Bwith%2Bfairview%2Bhouse.jpg Work - Website Art Direction An iMac sits on a desk next to an articulating desk lamp. The screen shows the Fairview House website. The header reads "The ultimate luxury destination for your next group getaway." and shows a photo of the house in the background. The button below reads "book your getaway now." This header style and clear call to action are examples of how to StoryBrand a website. https://images.squarespace-cdn.com/content/v1/63af03ffbc6cb02b171af47f/a716801b-7659-4d65-8a87-16f56a406967/imac%2Bwith%2Bnutrition%2Bworld.jpg Work - Website Art Direction An iMac sits on a desk next to a vase with wispy green leaves and a speaker. The screen shows the Nutrition World website. The header reads "Partnering with you on your wellness journey." And the red buttons read "Shop Now." This type of messaging and clear call to action are examples of how to StoryBrand a website. Icons below the header illustrate the benefits customers can receive by shopping at Nutrition World. https://www.mindycook.com/work/businessaccelerator monthly 0.5 2022-12-30 https://images.squarespace-cdn.com/content/v1/63af03ffbc6cb02b171af47f/5108de66-f012-48f2-987f-c9bc76d334c6/Gradient+Line.png https://images.squarespace-cdn.com/content/v1/63af03ffbc6cb02b171af47f/16db0dd5-c033-44c3-952d-884aaa13bc1f/BusinessAccelerator%2BCollateral.png Work - BusinessAccelerator Collateral BusinessAccelerator sales and marketing collateral is featured on a gray surface. On the left is a luxe black sales brochure cover with the BusinessAccelerator logo debossed in gold and white foil. The center piece is a letter from Michael Hyatt on BusinessAccelerator letterhead. And the third piece is an invitation to a Business Growth Seminar. The entire invitation is debossed in gold and white foil on a luxe black paper stock. https://images.squarespace-cdn.com/content/v1/63af03ffbc6cb02b171af47f/4e544c0f-5053-4609-b650-29135aab3fa7/Business%2BAccelerator%2BSpread%2B1.png Work - BusinessAccelerator Collateral An inside spread from the BusinessAccelerator sales brochure. The title on the left side reads "What are the benefits of group coaching?" and the right side features a picture of Michael Hyatt talking to two people. https://images.squarespace-cdn.com/content/v1/63af03ffbc6cb02b171af47f/b061b31f-a024-45c0-976a-c3b9ac017ac5/BusinessAccelerator%2BBack%2BCover.png Work - BusinessAccelerator Collateral The back cover of the BusinessAccelerator brochure shows the Michael Hyatt and Co. logo and contact information debossed in gold and white foil. https://www.mindycook.com/work/raisethefuture monthly 0.5 2022-12-30 https://images.squarespace-cdn.com/content/v1/63af03ffbc6cb02b171af47f/5108de66-f012-48f2-987f-c9bc76d334c6/Gradient+Line.png https://www.mindycook.com/work/thrive monthly 0.5 2022-12-30 https://www.mindycook.com/work/gsmtn monthly 0.5 2022-12-30 https://images.squarespace-cdn.com/content/v1/63af03ffbc6cb02b171af47f/5108de66-f012-48f2-987f-c9bc76d334c6/Gradient+Line.png